Strategic Social Media Marketing Course
In a collaborative and interactive classroom environment, you will learn how to design, organize and implement social media campaigns that effectively reach your target audience while staying true to your brand’s equity. Class meets for an hour and a half once a week. During the 8 weeks, we will take it step-by-step to have you be successful! Oh and bring your lunch with you if you like!
Classis limited to 6 students to allow for your brand experience.
Program highlights:
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Identify your brand’s target and place; orchestrate media platforms to communicate your brand’s position, stimulate adoption and sustain loyalty.
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Foundational concepts in social media.
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Social media as a customer-driven (versus platform-driven) enterprise.
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Measuring consumer engagement and activation through awareness, action, and advocacy.
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Principles underlying sound brand positioning; a frame of reference and point of difference.
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Message cues that attract attention and motivate information sharing.
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Content strategies that highlight the brand’s position.
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Techniques for sustaining consumer interest in the brand.
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Editorial calendar to organize and lead for the next year.